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7-Eleven x Gov Ball

Brand Activation

June 2025

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2025 launched 7-Eleven's first year as a sponsor for New York music festival Gov Ball. In celebration we brought free Slurpees to attendees, encouraging them to let loose with a Slurpee State of Mind.

My contribution to this activation was a lively music-themed Slurpee truck that can be used at all festivals 7-Eleven attends. Additionally, I created signage for the truck promoting two LTO flavors.

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