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FanLand

Producer

2026

[04]

In 2026 conceding with FIFA, 7-Eleven and Speedway stores launched FanLand. A mythical world where all soccer fans unite for their love of snacking. Alongside copywriter Benjamin Walker, we developed guidelines that built the world of FanLand and the consumer experience both in-store and digitally.

Team: Heather Chong (Creative Director), Benjamin Walker (Copywriter)

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