Always Open

Always Open is a campaign originally built around Ja'marr Chase and his viral statement, "I'm always open like 7-Eleven." For year 3 of this campaign, we wanted to expand beyond the original viral moment and also include the future of sports: student athletes. Partnering with Ohio State wide receiver, Jeremiah Smith, we created a 360 marketing campaign with a text-for-rewards giveaway and a limited-edition Replenish bottle featuring Smith. Additionally, we built a merch line inspired by the rising intersection between sports and fashion.

Team: Alex Crawford (Merchandising), Benjamin Walker (Copywriter), Danielle Marino-Galinon (Producer)