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Yeastie Boys x Pizza Hut
Brand Activation
March 2024
[02]
Pizza Hut partnered with the popular West Coast bagel truck Yeastie Boys to promote the new Big New Yorker Pizza. This partnership kicked off at Rolling Loud Music Festival in LA, handing out free pizza bagels across LA and New York. It was even seen at events like Coachella, Michael Jackson The Musical Broadway, Jimmy Kimmel Live, and Kendall Jenner's 818 Tequila event.
For this project, I presented logo and packaging options alongside designer Joe Birch. I also designed the food trucks and edited the photography used throughout the promotion.
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